How to promote your next in-house training?

Approximate reading time: 1m 55s

It is hard to motivate and convince a large number of people of the benefits of such training. Especially when the usual response is „I don’t have time for this.“

Your only chance of success is to present the advantages of online training convincingly. To achieve this, you need a successful marketing strategy. It may sound scary, but in fact this task is not that complicated. Read our tips and you will understand how to achieve good results easily and effectively.

Define your goals

Answer the question: „What do I want to achieve?“ For example: increasing productivity, reducing costs, improving service, etc. If you know what you want to achieve, you will be able to promote your training better. Remember that your goals should be specific, measurable, achievable, realistic, and time-bound.

Analyze your audience

You need to analyze your audience. Use surveys, focus groups, and interviews to analyze your employees. What is their educational background? What previous professional experience do they have? How old are they? If you know these things, you will know what interests them and what would motivate them. You will be able to create the right message for your marketing campaign.

Make your offer irresistible

One of the most common excuses employees use is: „I don’t have time. I have real work to do.“ To convince them, highlight the benefits of online training. Only then will you be able to motivate them and make them complete the training. Explain that they can learn via a mobile device, explain how the training will save them time and effort, and how they will become more efficient. And of course, do not forget to reward those who performed best.

Work with the right people

If the right people are on your side, you will be able to promote your training much more easily. By the right people we mean:

• Your campaign’s marketing department
Take advantage of the specialists who work with you and let them show what can be achieved with the help of proven marketing strategies.

• Popular managers

Identify the popular leaders in your company. Who are the people your employees like and listen to? Convince them that online training will help both their teams and the organization as a whole, and let them promote your idea.

Use the right channels to announce the event

You need to get your employees interested in the training. Therefore, use a short message – do not overload them with unnecessary information. Focus on the most important points and share only as much information as necessary. Talk mainly about the goals of your program, how it will benefit participants, and add a brief description of the activities. Format the announcement and distribute it through the following channels:

• newsletters and emails;
• your company website;
• your internal intranet environment;
• videos.

Conclusion

If you promote your e-learning in the right way, you will remind your employees that learning and development are ongoing processes and that they would benefit by taking part in such an initiative. Use the tips above to gain their support.

Source: http://elearningindustry.com/top-5-tips-market-elearning-organization.