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It is difficult to motivate and convince a large number of people of the value of such training. Especially when the traditional answer is "I don't have time for that."
Your only chance for success is to present the benefits of online training convincingly. To achieve this you need a successful marketing strategy. It may sound scary to you, but this task is actually not that complicated. Read our tips and you'll find out how to get good results easily and effectively.
Set your goals
Answer the question, "What do I want to achieve?" Such as: increase productivity, reduce costs, improve service, etc. If you know what you want to achieve, you will be able to advertise your training better. Remember, your goals should be specific, measurable, achievable, realistic, and with a set time frame for completion.
Analyse your audience
You need to analyze your audience. Use surveys, focus groups, and interviews to analyze your employees. What education do they have? What is their previous work experience? What age are they? If you know these things, you'll know what interests them and what would motivate them. You'll be able to set the right message for your marketing campaign.
Make your offer irresistible
One of the most common excuses employees use is, "I don't have time. I have real work to do." To convince them, highlight the benefits of online training. This is the only way to motivate them and get them to take the training. Explain to them that they can train via a mobile device, explain how training will save them time and effort, how they will be more efficient. And of course, don't forget to reward those who performed the best.
Work with the right people
If the right people are on your side, you'll be able to promote your training much more easily. By the right people we mean:
Your campaign's marketing department
Take advantage of the professionals who work for you and let them show what can be achieved using proven marketing strategies.
Popular managers
Find out who the popular executives are in your company. Who are the people your employees like and listen to? Convince them that online training will help both their teams and the organization as a whole and let them promote your idea.
Use the right channels to communicate the event
You need to get your employees interested in the training. So use a concise message - don't overwhelm them with unnecessary information. Focus on the most important points and share as much information as necessary. Talk basically about the goals of your program, how it will benefit participants, and add a brief description of the activities. Frame the message and distribute it through the following channels:
- newsletters and emails;
- your company website;
- your internal intranet;
- videos.
Conclusion
If you advertise your e-learning in the right way, you will remind your employees that learning and development are ongoing processes and that they would benefit from taking part in such an initiative. Use the above tips to get their support.
Source: http://elearningindustry.com/top-5-tips-market-elearning-organization.