Approximate reading time: 38 sec
eLearning content creation
Design and development
Sales skills are important for every job role. No matter what you’re selling – products or your ideas, you need to know how to be persuasive.
Part 1 – Introduction to sales skills
What are sale skills and why do you need them?
Stages of the sales process
Buyer decision process
What is customer lifetime value (CLV)?
Part 2 – Product knowledge
Benefits of product knowledge
How to gain product knowledge?
Part 3 – Customer knowledge
How to create a buyer’s persona?
How to research your potential customers?
How to motivate your customers?
How to deal with a customer, who has a problem or complaint?
Part 4 – Competition knowledge
How to analyze your competition?
How to get to know your competition?
How to identify potential competition?
Part 5 - Additional skills
Coca-Cola HBC, Youth Empowered Programme
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