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Case study: Sales skills (interactive online course)

Business skills training for Coca-Cola HBC Youth Empowered programme

This course includes practical information about sales skills – areas of knowledge and main techniques.

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Approximate reading time: 38 sec


eLearning content creation

Design and development


Course details


Sales skills are important for every job role. No matter what you’re selling – products or your ideas, you need to know how to be persuasive.

Course outline

Part 1 – Introduction to sales skills

What are sale skills and why do you need them?

Stages of the sales process

Buyer decision process

What is customer lifetime value (CLV)?

Part 2 – Product knowledge

Benefits of product knowledge

How to gain product knowledge?

Part 3 – Customer knowledge

How to create a buyer’s persona?

How to research your potential customers?

How to motivate your customers?

How to deal with a customer, who has a problem or complaint?

Part 4 – Competition knowledge

How to analyze your competition?

How to get to know your competition?

How to identify potential competition?

Part 5 - Additional skills

Communication skills

Negotiation skills

Persuasion skills

Sales presentation



Coca-Cola HBC, Youth Empowered Programme

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